It's Here!

Revved!
The Only Sure Way of Taking Care of Number One

Sneak a peek! Download a PDF copy of the Introduction and Table of Contents

As a result of thousands of lectures to corporations, small business, government agenecies, non-profit institutions, social organizations, service clubs and univrsities, "Looking Out For Number Two" is only months from being released. Sign up for Ross Reck's FREE Weekly Reminders just to the right and be the first to be informed of the first printing.

Co-authored by

HARRY PAUL
Coauthor of Fish! A Remarkable Way to Boost Morale and Improve Results

ROSS RECK
Author of The X-Factor: Getting Extraordinary Results From Ordinary People

The Win-Win Negotiator
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This book presents a concise and effective method for achieving success and fulfillment in your professional and personal lives. The Win-Win Negotiator teaches you how to get what you want from your boss, subordinates, clients, customers, suppliers, labor unions, spouse and children by helping them get what they want.

The results from using this method can be astounding:

A fifteen year labor contract between Magma Copper Company and the United Steel Workers Union that brought about double-digit productivity gains and $5,000 annual productively bonuses for the hourly wage employees.

The Construction Machinery Division of John Deere achieving its first profitable year in more than twenty years.

Hunt-Wesson Foods achieving a record sales year right after it had just experienced a disastrous sales year.

Arizona State University’s men’s basketball setting an attendance record after many years of being in the doldrums.

Troubled Rover Elementary School, located in Tempe, Arizona, was transformed into an Arizona A-Plus School and a National Blue Ribbon School award winner.

Cyprus-Bagdad Copper Company, which had been closed down because of depressed copper prices, where the employees who were laid off and the company’s management were certain it would never re-open again, was re-opened in less than two months.

Valley National Bank dramatically increased its business with wealthy customers even though its competitors paid higher interest rates in the specialized accounts where these wealthy people kept their money.

The sales curve of Duragesic, a product manufactured by Janssen-Ortho, Inc., a Canadian pharmaceutical company, turning straight up after having been flat for a number of years.

Why such astounding results? Because all the parties involved came away as winners and were therefore committed to holding up their ends to the agreement.

The Win-Win Negotiator is an easy-to-read story, written as a parable, which illustrates the essential steps in the Win-Win Negotiation process. As the story unfolds, you’ll not only learn how this method works, but why it works as well. By the end of this book, you’ll be convinced the using the Win-Win method of negotiating can produce dramatic results for you even under the most adverse circumstances. You’ll become a Win-Win Negotiator, too!

The X-Factor
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Southwest Airlines is one of the most respected and admired American businesses, and for good reason. In their excellent book about the airline, titled Nuts! Kevin and Jackie Freiberg point out that Southwest has managed to earn a profit every year since 1973 (while charging the lowest fares) and its profit margins are the highest in the industry. Since 1978, more than one hundred airlines have gone bankrupt. During that time Southwest continued to expand and is still growing at a rate of twenty to thirty percent annually. Southwest dominates its markets with a market share of sixty percent or better in almost every nonstop city-pair market it serves. Its workforce is the most loyal and productive in the industry with the lowest turnover rate. Labor relations at Southwest are among the best even though most of its employees are unionized. During the Gulf War in 1990, employees voluntarily contributed $150,000 from their paychecks to help the company buy fuel as prices skyrocketed.

There’s still more. Southwest has the best customer service record in the industry based on baggage handling, on-time performance and customer complaints. In addition, Southwest cancels the smallest percentage of flights of any airline and has the best safety record in the industry.

The Southwest Airlines story is truly remarkable and it’s not over yet. During the past decade, its story has been analyzed, documented and reported by numerous management authors, scholars and gurus to the point where there is little, if anything, we don’t know concerning how Southwest conducts its affairs. With all this information on one of America’s best-run companies, one has to ask the question: How come there aren’t more companies with a track record like Southwest Airlines?

The answer to this question is quite simple: The management at Southwest focuses its attention on those managerial activities that produce extraordinary results. On the other hand, the management of most other companies focus their attention on those managerial activities that produce ordinary results.